With more than two decades shaping the biotechnology industry through executive search and talent partnerships, Noel King built a career connecting visionary founders with the people who drive innovation forward.

That professional foundation — combined with her own wellness journey living with Type 1 diabetes — inspired a mission to bring the same level of care and purpose into everyday wellbeing.

Through Hibiscus Market, she created a refined wellness destination that celebrates mindful living, craftsmanship, and community.

In 2026, she expands her vision with Lucky Wine Group, introducing an organic rosé that embodies balance, joy, and connection.

A devoted mother of three, she continues to merge entrepreneurial intuition with authenticity and style — building modern wellness and lifestyle brands that feel both grounded and inspired.

Give back. Pour forward.

For every bottle of Lucky En Vue poured in Naples, a portion of proceeds goes to Baby Lucky — a rescued elephant calf finding sanctuary at Samui Elephant Home in Koh Samui, Thailand. This ethical jungle haven provides Baby Lucky daily care, mud baths, and freedom to roam with his herd — never chains, never rides.

100% of giveback funds go directly to Baby Lucky's food, vet care, and sanctuary operations. No overhead. No middlemen.

"No chains. No rides. Just freedom."